We help global tech companies succeed in North America - faster, smarter, and with confidence. MyUSTeam is a hands-on growth and execution partner for cybersecurity, SaaS, and enterprise tech companies looking to enter or expand in the North American market. We specialize in delivering go-to-market strategies, driving direct sales, building channel and partner ecosystems, and accelerating revenue.
MyUSTeam was founded by Israel Rand, a battle-tested veteran of global market expansion who has spent over two decades turning ambitious growth plans into revenue reality. His journey began in the trenches of cybersecurity and enterprise tech, where he learned that successful market entry isn't just about having a great product, it's about having the right strategy, the right partnerships, and the relentless execution to see it through.
Israel's career reads like a masterclass in strategic growth. He's orchestrated market entries that have generated millions (US$MM) in ARR, built partner ecosystems that became new growth engines, and closed deals that transformed company trajectories. From guiding scrappy startups through their first $1M in revenue to helping established enterprises crack new verticals, his approach combines the agility of a startup founder with the strategic depth of a Fortune 500 executive.
Israel's approach is rooted in a simple truth he learned early in his career: market expansion fails when it's treated as a marketing exercise rather than a business transformation. Every market has its own rhythm, its own power players, and its own unwritten rules. Success comes from understanding these nuances and building authentic relationships that create lasting value.
"I built MyUSTeam because I saw too many great companies struggle in markets they should have dominated," Israel explains. "They had the right product, the right team, even the right funding - but they treated market entry like a one-size-fits-all playbook. I knew there had to be a better way." That better way is MyUSTeam: a partner that combines strategic expertise with a hands-on, accountability-driven approach. It's the partner he wished he had during his own market expansion challenges - one that doesn't just provide advice, but rolls up their sleeves and makes success happen.
"We don't just help you enter markets. We help you win them."